Blog
Hinaray Case Study
The Challenge
Hinaray operates in a highly specialised OEM/ODM drone manufacturing market. Despite strong technical capabilities and global reach, organic visibility for high-intent aerospace and UAV manufacturing searches was limited, and the website was not fully capturing qualified B2B enquiries.
Our Approach We implemented a structured, data-driven SEO and content strategy focused on revenue-driving visibility:
- Rebuilt category-level SEO to target commercial and bulk-purchase intent
- Improved site architecture and internal linking across packaging collections
- Optimised on-page content for search intent, not just keywords
- Strengthened technical SEO foundations to support scalable growth
Results(3 months)
- +94% organic revenue growth
- +68% increase in key conversions
- +40% growth in organic traffic
- Improved conversion rate from organic sessions
Traffic Stats
Keywords Ranking Growth
Ranking Highlights
- Multiple high-volume defence and UAV keywords ranked in Top 1–3 positions
- Strong page-1 visibility for VTOL drones, military drones, anti-drone systems, and UAV manufacturers
- Dominant rankings achieved across US-focused and global high-intent searches
